About ROKN

ROKN was born from the desire to create something solid, dynamic and inspiring. The name carries the strength of rock and the rhythm of evolution, symbolizing both resistance and constant movement. It is the perfect union between tradition and innovation, reflecting the spirit of Jiu Jitsu and the lifestyle of those who live the sport.

Our symbol represents the connection between body, mind and soul. Its three visual elements evoke both the lightness of a wing and the fluidity of an ocean wave, conveying the harmony between strength and technique, essential for any fighter.

ROKN Mission

We believe that Jiu Jitsu goes beyond the mat. It transforms, strengthens and teaches. Our mission is to create high-performance products that accompany the evolution of each athlete, offering quality, design and innovation in every detail.

The ROKN Manifesto

Sport produces virtues and values ​​that go beyond training. Every drop of sweat, every challenge overcome makes us grow.

Overcoming our adversaries, our time, and our own limits shapes the way we interact with the world.

We don’t just become better athletes, but better friends, children, parents, and professionals. Most of all, we become a better version of ourselves.

The Founders

Rafael Castello
Born in Rio de Janeiro and a black belt in Jiu Jitsu since 2007, Rafael started the sport at the age of 13, sharing his passion with surfing. With extensive experience in the Fashion and Luxury markets, he has held leadership positions at global brands such as Hugo Boss, Calvin Klein and Apple. Today, he applies all this knowledge at ROKN, bringing innovation and sophistication to the world of Jiu Jitsu.

Fabio Durello
A black belt since 2007, Fabio is a household name in the sport. Co-founder and host of BJJCLUB, a pioneering Jiu Jitsu channel on YouTube with almost 150,000 subscribers, he has always been involved in the dissemination and growth of the sport. With international experience and a consolidated career in real estate, Fabio brings strategic vision and a deep connection with the Jiu Jitsu community.

ROKN is more than a brand. It is a commitment to evolution, respect for the roots of Jiu Jitsu and the pursuit of excellence in every detail.